How to Jumpstart Your Business With Satellite TV Sports Packages

LAS VEGAS, NV - JANUARY 07:  Toshiba Ultra HD 4K televisions are on display at the Toshiba booth at the 2014 International CES at the Las Vegas Convention Center on January 7, 2014 in Las Vegas, Nevada. CES, the world's largest annual consumer technology trade show, runs through January 10 and is expected to feature 3,200 exhibitors showing off their latest products and services to about 150,000 attendees.  (Photo by David Becker/Getty Images)

As a business owner or manager, you’re constantly looking for answers. The questions invariably concern generating revenue in one form or another. For bar and restaurant owners, looking to attracting a sports clientele can be the answer to some of these questions. Are you going to benefit from packing your bar with loyal fans of one sport or another? If you think that direction is the right one for your business, there is no reason to hesitate. Here are some ways to use satellite TV sports packages to generate sales.

1. The connection between sports and drinking is undeniable. No one is suggesting you create a roadhouse atmosphere in which anything goes and women are afraid to walk by the entrance. At the same time, appealing to the fans of baseball and football teams could be the best move you make for your bar or restaurant. Baseball and football games are entertainment, and fans try to clear their work schedules in order to see the contests live. When you work hard and look ahead to times of relaxation and entertainment, drinking alcohol is part of the fun. Bar owners should capitalize on the connection.

2. Bringing in fans from all over means building a social network. Once you get fans coming into your bar, café or restaurant, they are going to bond on a number of levels. Maybe they grew up in the same town; maybe they work in the same industry; maybe they just like the same type of music. Whatever connection these people build with one another, they will be establishing your business as a social meeting place. Once you get there, it doesn’t really matter if the ball game is rained out or the favorite teams are down in the dumps. People come for the company as well as the entertainment.

3. Sports contests run long, people get hungry. If you run a good business, you are always looking for ways to tack on items to a check, whether it’s a side dish with the main course or a shot alongside a beer. With big games taking several hours to complete on a regular basis, you will want to amp up your menu a bit, whether it’s snacks for a bar crowd or more extensive meals for the café set. Adding on extras and expanding your business’ repertoire will only mean good things in the end.

4. The schedules run conveniently throughout the year. It’s no accident that baseball season kicks into high gear once the NBA playoffs end, and football begins in earnest once the World Series is over. Everything is mapped out to maximize advertising revenue and allow each professional sport its day in the sun. What that means for your business is the opportunity to tap into a force that does not let up at any point of the year. Whether you consider your place more of a quiet baseball joint or a rowdy football bar, it will pay to open your mind.